create the vision, strategy, and roadmap

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Clearly define "Why" your product matters and tell your story using proven techniques

• Hayakawa's Ladder of Abstraction
• The seven-step story spine

Clearly define “What” the product is and who it’s for

• Identify the product North Star
• Define the core principles
• Set your strategic priorities
• Create your milestones

Clearly define how you are going to deliver on your What and Why

• Create the 30-60-90-180 day plan for your product
• Implement your roadmap tactics